YOUTOPIA

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Youtopia

Dan Pearlmann

Berlin

Shop Concept_Retail Design_

Esecutive_Corporate Identity

Youtopia, a place to dream where anything is possible. A fantastic world that stages fashion in an innovative way and takes customers on a journey of discovery. For the first time, Dan Pearlman transformed an entire department store on four floors from fiction into a real adventure on around 1000 m². Youtopia fashion store in March 2013. Each floor tells its own story and casts its spell over the young target group.

The signage and the graffiti elements, which seem to have been created by "monkey hands", show the way and lead the customers further and further into an imaginative world. 

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