Mercedes Benz first launched its Me app in 2015 and was one of the first automakers to offer smartphone connectivity to its vehicles. 

Mercedes Me is a package of customer services that can be accessed from a single app and which are specifically designed for each client helping to deliver a premium brand experience to customers. To carry out this big and innovative customer service project, Mercedes created the sub-brand that gave the app its name.

This is why a new concept was created, which should have a life of its own as long as it was always in line with Mercedes values. For this reason, separate guidelines book (about 80 pages) has been created with great care towards the images giving the toolbox with detailed instructions to recreate the Mercedes Me look and its distinctive glow, from each image.